Have you been “Rick-rolled” one too many times? Do you have a not-so-secret longing to get back at those who have tricked you into knowing that they’re never gonna give you up, let you down, run around and desert you? While it may be a nice sentiment for your friends to repeatedly promise that they’re never going to make you cry, say goodbye, tell a lie and hurt you; the fact that they made you sit through a Rick Astley video says otherwise. At least they could’ve had the common decency to switch it up every once in a while with the “Together Forever” video.
Well, if you’re in the market for some sugar-coated pop culture revenge, look no further than the 1980’s beer commercial soundtrack goodness that is the music of Steve Winwood. That’s right, “Rick rolling” is out and “Winwooding” is the latest friendly trend in ironic Internet trickery.
Before the salad days of Rick Astley, Steve Winwood enjoyed a long fruitful career as a valid and profitable musician, playing in bands like Blind Faith and Traffic, before settling down into his ultimate legacy as 1980’s easily listening pop/rock with songs that reminded us that by rolling with it and drinking Michelob Light, the finer things would indeed keep shining through.
Well that was a long time ago and the Winwooder looks primed for a comeback of sorts, even if it’s not quite of Astley-esque proportions. The stage was set for such an event during the pre-game concert for Super Bowl XLIV when an early-arriving, unsuspecting throng of Football fans got Winwooded prior to both teams taking the field.
With his performance prowess fresh on the brains of the media savvy, there’s never been a friendlier, trendier time to “Winwood” someone by linking them to this video. So we here at The Trendliest recommend you do it now, before everyone starts Bruce Hornsby-izing you.